KeenaBela: A New Era in Luxury Eco-Conscious Fashion

KeenaBela, our luxury eco-conscious brand, has re-launched from sunny Florida with a bold new vision for the future.

Fort Lauderdale, FL, September 24th, 2025—KeenaBela, the luxury resort and loungewear brand celebrated for its vibrant colors, multifunctional designs, and eco-certified fabrics, proudly announces its official re-launch from its new home in Florida.

A Vision for Sustainable Luxury

Founded by fashion industry powerhouse Myriam Belasse, KeenaBela embodies “Healthy Wear for Modern Living,” merging sustainable textiles with bold, versatile fashion that inspires confidence and joy. This re-launch signals an energized new era for the brand, building on years of proven success that include:

• Successful collaborations with Nordstrom, bringing KeenaBela to national audiences.

• Extended retail activations in Atlanta that deepened the brand’s community presence.

• Global recognition as a Top 70 Semi-Finalist out of 20,000 applicants in Alibaba’s CoCreate Pitch Competition 2025.

  
  

“KeenaBela is more than clothing; it’s a lifestyle,” said Belasse. “Our re-launch represents a renewed commitment to creating fashion that uplifts the spirit, cares for the planet, and makes everyday living feel extraordinary.”

Our Revitalized Collections

The revitalized KeenaBela collections feature:

• Eco-Certified Modal Fabrics, Washable Linen, and Bamboo—versatile, breathable, and sustainable.

• Signature Bold Colors & Resort-Inspired Silhouettes designed for effortless transitions from lounge to travel to celebration.

  
  

Exciting New Additions

Coming soon: Washable Silks, Luxe Pima Cotton from Peru, Modal Satin, and Tencel, expanding the KeenaBela offering with even more eco-luxury choices. We’re thrilled to introduce these new materials that align with our commitment to sustainability while offering you the luxury you deserve.

With its re-launch, KeenaBela reaffirms its mission: Elevate Your Style. Elevate Your Planet.

Why Choose KeenaBela?

At KeenaBela, we believe that fashion should not only look good but also feel good. Our pieces are designed with your comfort in mind, using only the best eco-friendly materials. When you wear KeenaBela, you're not just making a fashion statement; you're making a positive impact on the planet.

The Importance of Sustainable Fashion

Sustainable fashion is more than a trend; it’s a movement towards a better future. By choosing eco-conscious brands like KeenaBela, you contribute to a healthier planet. Our commitment to using sustainable materials helps reduce waste and promotes responsible consumption.

Join the Movement

We invite you to be part of this exciting journey. Together, we can redefine luxury fashion while prioritizing the health of our planet.

About KeenaBela

KeenaBela is a luxury resort and loungewear brand redefining modern fashion with eco-certified fabrics, multifunctional designs, and bold, vibrant colors. Founded by industry expert Myriam Belasse, KeenaBela continues to set the standard for sustainable luxury, blending elegance and conscious living in every piece.

A Personal Note from KeenaBela

At KeenaBela, this re-launch is more than just a business milestone; it’s a reflection of our mission to create Healthy Wear™ that blends comfort, sustainability, and vibrant style. We’re so grateful to our community for supporting us every step of the way, and we can’t wait to share what’s coming next.

Stay Connected

• Shop online: www.keenabela.com

• Follow us on IG & FB: @KeenaBela

• Join our journey: Be part of our story as we continue to grow in Florida and beyond.

  
  

Let’s embrace a future where luxury meets sustainability!