The Book
Fashion Blueprint:
A Step-by-Step Guide to Building Your Brand
A practical guide for aspiring designers and fashion entrepreneurs looking to build a successful fashion brand.
About The Book
Fashion Blueprint: A Step-by-Step Guide to Building Your Brand is a practical and inspiring guide
written by fashion designer and entrepreneur Myriam Belasse, based on over 30 years of experience in the fashion industry.
In this book, Myriam shares real-world knowledge and step-by-step guidance to help aspiring designers and fashion entrepreneurs understand what it truly takes to launch and grow a fashion brand.
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From design development and fabric sourcing to manufacturing, pricing, branding, and marketing, this book offers valuable insights that can help readers avoid costly mistakes and move forward with confidence.
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Whether you are just starting your journey or looking to strengthen your fashion business, Fashion Blueprint provides the tools, perspective, and encouragement needed to turn creative ideas into a real brand.
Readers will gain insights into:
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How to develop a fashion concept and brand identity
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Choosing the right fabrics and materials for your designs
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Understanding production and manufacturing
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Pricing your products for profitability
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Building a strong brand foundation
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Marketing and growing your fashion business
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Real industry insights from a designer with decades of experience
About the Author
Myriam Belasse is a fashion designer, entrepreneur, and consultant with more than three decades of experience in the fashion industry.
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She is the founder of KeenaBela, a luxury resort and loungewear brand focused on multifunctional design and eco-conscious fabrics. Throughout her career, Myriam has worked across many areas of the industry including design, product development, manufacturing, and brand building.
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Through her consulting and mentorship, she has helped emerging designers better understand the technical and business sides of fashion.
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Fashion Blueprint was written to share her knowledge and help guide the next generation of fashion entrepreneurs
Ready to start building your fashion brand?
Order your copy of Fashion Blueprint: A Step-by-Step Guide to Building Your Brand today.
